Signature Floors has a rich history of providing high-quality flooring solutions to its customers. Over the years, the company has evolved and embraced innovation to stay at the forefront of the industry. Today, as a part of the Beaulieu International Group, Signature Floors continues to uphold its commitment to excellence, while incorporating innovative approaches to meet the changing needs of its customers. With Richard Braic at the helm as CEO, the company is well-positioned to continue its success and maintain its reputation for quality and customer service.
Signature Floors has come a long way since its humble beginnings in a small office in Fitzroy. Over the past thirty years, we have evolved significantly and now operate from an impressive 11,500m2 purpose-built facility in Epping, Melbourne. In 1989, Bill O’Halloran, who had spent his entire career in the flooring industry, decided to establish his own company, which initially traded under the name New Floor Distributors before becoming Signature Floors. Bill instilled core beliefs in the company, including a commitment to constant innovation, unrestricted imagination, and a passion for our products, which continue to guide us today.
Today, Signature Floors offers multiple flooring products across various categories, such as commercial custom carpet, vinyl floor tiles and planks, sheet vinyl flooring rolls, and modular carpet tile collections. In addition, we also provide residential flooring options like hybrid planks, engineered timber, laminate floors, and residential carpets.
After fifty-three years in the industry, Bill retired, and his son, Anthony O’Halloran, and son-in-law, Robert Herten, took over the company until they joined B.I.G. in 2023. The company is now led by CEO Richard Braic. Our success can be attributed to our extensive global travels, which keep us updated on current and upcoming trends and technological advances. Our worldwide visits and relationships built across the globe have contributed to making Signature Floors the successful company it is today.
With a commitment to creating great spaces, the team at Signature believe good design emerges from understanding our customer’s needs and the incredible possibilities of a project. Through this understanding, Signature seeks to inspire and challenge the perceptions of what flooring can achieve. The company is, undoubtedly, one of Australia’s largest floor distributors launching new flooring products consistently. Choosing flooring options is also easy with all product types available under one roof. Whether that’s soft flooring, hard or resilient flooring, you’re sure to find superior quality and technology with a sustainable touch. It’s why retailers, architects, designers and contractors from both Australia and New Zealand are always interested in what Signature is doing next.
Types of products: Carpet | Carpet Tiles | Vinyl Planks | Floating Floorboard | Waterproof Floorboards | Engineered Timber | Oak Flooring | Commercial Flooring | Sheet Vinyl Flooring
Signature have expertise in all categories and dedicated product managers for carpet, carpet tiles, hard floors, resilient and custom carpet from the Signature Studio. We are committed to delivering the best customer experiences by sharing customer's needs, offering expertise and being obsessed with execution.
“At Signature we are designing products to specifically meet our customers performance requirements for the local market. Design and service are what makes the difference between a good and great experience. My sales team only knows great!”
Head of Marketing
Head of Residential
Head of Commercial Sales
Head of Commercial Product
National Product Manager – Resilient & Hybrid
Marketing Manager – Residential
Marketing Manger - Commercial
National BDM – Corporate Key Accounts
Commercial Sales Manager
Business Development Manager Residential
Our Customer Service Team is available to answer any questions you may have.