Founded by Bill O’Halloran, Signature Floors is currently led by the next generation – Anthony O’Halloran, Rob Herten and CEO Richard Braic. Together, they steer the company, which is now based in a 9,000m2 purpose-built facility in Melbourne, Victoria.
From humble beginnings in a small office in Fitzroy to our current 9,000m2 purpose-built facility in Epping, Melbourne – Signature Floors has evolved significantly over the past thirty years. In fact, our story began in 1989 when Bill O’Halloran, after spending his entire career in the flooring industry, decided to start his own company. Subsequently, trading began under the name New Floor Distributors which later changed to Signature Floors. The core beliefs instilled by Bill make Signature the forward-thinking company it is today. These include constant innovation, never restricting the imagination and always loving our products. This translates today to multiple flooring products across categories like commercial custom carpet, vinyl floor tiles and planks, sheet vinyl flooring rolls and modular carpet tile collections. But that’s not all. We also offer our customers residential flooring choices like hybrid planks, engineered timber, laminate floors and residential carpets.
Fifty-three years after Bill began his career at MNA Floors, he decided to retire from the flooring industry. Today, Signature is led by Bill’s son Anthony O’Halloran and son-in-law, Robert Herten. In fact, the duo took over in 2008, after being mentored by Bill for over 14 years. Our success could be attributed to our extensive worldwide travel. As a result, we’re able to stay updated with current and upcoming trends as well as technological advances. In fact, the combination of places visited and the relationships built globally makes Signature the company it is today. With a commitment to creating great spaces, the team at Signature believe good design emerges from understanding our customer’s needs and the incredible possibilities of a project. Through this understanding, Signature seeks to inspire and challenge the perceptions of what flooring can achieve. The company is, undoubtedly, one of Australia’s largest floor distributors launching new flooring products consistently. Choosing flooring options is also easy with all product types available under one roof. Whether that’s soft flooring, hard or resilient flooring, you’re sure to find superior quality and technology with a sustainable touch. It’s why retailers, architects, designers and contractors from both Australia and New Zealand are always interested in what Signature is doing next.
Types of products: Carpet Tiles | Vinyl Planks | Floating Floorboard | Herringbone Flooring | Waterproof Floorboards | Engineered Timber | Oak Flooring | Commercial Flooring | Sheet Vinyl Flooring
Signature have expertise in all categories and dedicated product managers for carpet, carpet tiles, hard floors, resilient and custom carpet from the Signature Studio. We are committed to delivering the best customer experiences by sharing customer's needs, offering expertise and being obsessed with execution.
Signature Studio DirectorRead Bio
Signature Studio Director
“Together with Rich and Rob, we’re building an agile, innovative company my father Bill started. My passion is carpet design and production and you’ll find me in the Signature Design Studio; whether you are inspired by nature, excited abstraction, or moved by the built world, our talented team of creatives will realise any idea into reality.”
Residential DirectorRead Bio
“Anthony and I are continuing the family tradition which began this great company in the 80’s. The combination of the places visited and the relationships built globally is what makes Signature the forward-thinking innovative company it is today.”
“At Signature we are designing products to specifically meet our customers performance requirements for the local market. Design and service are what makes the difference between a good and great experience. My sales team only knows great!”
Head of Marketing
Product Marketing Specialist
Commercial Product Manager
National Product Manager – Resilient
National Product Manager – Residential Carpet
National Residential Sales Manager
Residential State Sales Manager
Commercial Sales Manager
Commercial Sales Manager
Our Customer Service Team is available to answer any questions you may have.