Proudly Australian Owned and Operated - Established 1989

creating beautiful flooring solutions for over 30 years

Founded by Bill O’Halloran, Signature Floors is led today by the next generation – Anthony O’Halloran, Rob Herten and CEO Richard Braic who together steer the company, which is now based in a 9,000m2 purpose built facility in Victoria.

“Signature holds a substantial stock commitment with the focus on delivering flooring solutions quickly across Australia & New Zealand”

From humble beginnings in a small office in Fitzroy to our current 9,000m2 purpose-built facility in Epping, Melbourne – Signature has grown considerably over the past thirty years. It all started in 1989, when after spending his entire career in the flooring industry, Bill O’Halloran decided to use his expertise and passion for product to start his own company. Trading begun under the name New Floor Distributors and later changed to Signature Floors, with the business retaining the same beliefs of never being restricted by your imagination, continue to innovate and do everything to your best potential and most importantly love your product.

Fifty-three years after Bill began his flooring career journey at MNA Floors, he decided to retire from the flooring industry. Signature has always prided itself on being wholly Australian owned and operated with family values at the core, the company has been under the direction of Bill’s son and son-in-law, Anthony O’Halloran and Robert Herten, since 2008. Having been a mentor to Anthony and Robert for over fourteen years, the reins are firmly in the right hands.

The real story behind Signature’s success is through extensive worldwide travel, which is vital to keep current with upcoming trends and technological advances. The combination of the places visited and the relationships that have been built globally is what makes Signature the forward-thinking company it is today.

With a commitment to creating great spaces, the team at Signature believe good design emerges from understanding our customer’s needs and the incredible possibilities of a project.

Through this understanding, Signature seeks to inspire and challenge the perceptions of what flooring can achieve. That is why retailers, architects, designers and contractors from both Australia and New Zealand are always interested in what Signature are doing next.

Product Specialists

Signature have expertise in all categories and dedicated product managers for carpet, carpet tiles, hard floors, resilient and custom carpet from the Signature Studio. We are committed to delivering the best customer experiences by sharing customer's needs, offering expertise and being obsessed with execution.

Carpet Tiles Vinyl Planks Axminster Carpet Hybrid Flooring Laminate Flooring Timber
Key Staff

Signature Team

Anthony O’Halloran

Signature Studio Director

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Robert Herten

Residential Director

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Richard Braic


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Matt Martin


Vivian Cheung

Financial Controller

Matt Schipano

Head of Marketing

Trent Humphreys

Operations Manager

Ana Francois

Product Marketing Specialist

Angelique Mandarano

Commercial Product Manager

Jacqui Sandars

National Product Manager – Resilient

Michael Beerens

National Product Manager – Residential Carpet

Mark Lustica

Residential Sales Manager

Richard Ashworth

Residential Sales Manager

Phillip Duke

Commercial Sales Manager

Andrew Davis

Commercial Sales Manager

Need to get in touch with us?

Our Customer Service Team is available to answer any questions you may have. customer service 03 9401 0888