The natural look. Optimum laminate flooring gives you all the natural looks you desire - sophisticated, rustic, formal or informal - each one as beautiful as the real thing. Optimum is engineered for exceptional strength and durability and will last for years and years*. Laminate flooring offers the best combination of quality and value in a wide range of colours and styles. Optimum has a unique embossed in register surface. It meets strict production standards, while offering a 5 year commercial and a 20 year domestic warranty.